Workshops
Cost-Effective Sector-Relevant Capability DevelopmentThe Challenge
Our members highlighted the need to strengthen capability in areas such as strategic management, marketing, revenue acquisition, impact measurement, operations, digital leadership and innovation. This is even more important in responding to changes due to COVID-19.
However, our members also identified challenges such as:
• Time constraints
• Limited budget for professional development
• Many external workshop offerings are not sector relevant
OUR APPROACH: COST-EFFECTIVE, SECTOR-RELEVANT TRAINING
The Centre draws upon the experience and expertise within the sector to provide development opportunities for participants to acquire new skills, internalise them and then apply back at work.

- Participants complete pre-reading to gain baseline knowledge and
best practice approaches - Participants capture pre-reading insights and provide relevant
background on their organisation through an on-line survey - Preparation activities ensure a common baseline understanding so
Zoom workshop emphasis is discussion not lecture

- Workshops focus on group discussion & action planning as participants gain baseline understanding through pre-
reading - Workshops reinforce key concepts and best practices
- Zoom breakout rooms utilised for small group discussions
- Participants leave with a greater understanding and an action plan

- Participants take back their action plan to implement at work
- Post-program support is provided through self-managed buddy groups allocated at the workshop
- Participants have access to the Centre’s extensive Resource Hub for additional resources

UPCOMING WORKSHOPS
PREVIOUS WORKSHOPS

Outcomes Measurement and Data Collection
Our members highlighted that measuring social impact is critical to their organisations. They need to show funders, customers and staff that what they do makes a difference.
However, it is also a real challenge. Measuring activities is easy. Measuring impact can be difficult.
This workshop focuses on two key stumbling blocks organisations typically face in impact measurement:- how to create outcome measures and how to collect relevant.
The workshop will be delivered over three Zoom sessions – each of 2 ½ hours duration.
TOPICS COVERED:
Setting the Scene
- The importance of impact measurement
- A practical 12-step approach
- Theory of Change and Program Logic Model
Measurements that Matter
- How do you know you are making a difference?
- Measurements to track progress & drive improvement
Deciding what to measure
- Defining your outcomes – short term, intermediate, long term
- Causal links and what to avoid
- What makes a good indicator
- Writing outcome statements and indicators
Data Collection Approach
- What data do you need?
- Leverage existing data
- Creating a data collection plan
- Data Collection Methods – strengths & weaknesses
Panel Discussion with sector leaders
- Interrelate: Sharon Grocott (Head of Research and Innovation)
- Mission Australia: Rachel Christie (National Manager, Impact & Analytics)
- Uniting (NSW.ACT): Tom McClean (Head, Uniting Centre for Research, Innovation and Advocacy)
WHEN:
Participants complete pre-reading and attend three Zoom sessions – each of 2 ½ hours duration.
Monday, 16th November (9.00 – 11.30 a.m, Sydney time)
Wednesday, 18th November (9.00 – 11.30 a.m, Sydney time)
Wednesday, 25th November (9.00 – 11.30 a.m, Sydney time)
FEE (GST Inclusive):
Members $ 330, Non-Members $ 440
Includes pre-reading, Zoom workshops and materials
Your Facilitator: Eleanor Booth

Corporate Volunteering Fundamentals
Corporates benefit from increased staff engagement through meaningful teambuilding initiatives, which is especially important in the new world of social distancing. For Purpose organisations benefit from additional resources to deliver their mission.
However, Corporate Volunteering is new to many For Purpose organisations.
This Workshop seeks to answer key questions to assist charities to decide whether to proceed with this initiative, scope the possibilities from implementation to delivery and identify next steps.
This workshop will be delivered over two Zoom sessions – each of 2 hours duration and offers immediate practical application of learnings.
TOPICS COVERED:
Understanding
- What is Corporate Volunteering?
- What is the opportunity for your charity?
- The benefits – to you and the corporates
- What are the risks to watch out for?
Strategic Planning
- Recruiting internal advocates
- Canvassing peers
- Understanding the business need
- Creating a Business Case
Implementation
- Understanding your external market
- Creating your product
- Identifying who to target
- Creating your Marketing Plan
WHEN:
Participants complete pre-reading and attend two Zoom sessions – each of 2 hours duration.
Wednesday, 28th October (9.00 – 11.00 a.m, AEST)
Wednesday,11th November (9.00 – 11.00 a.m, AEST)
FEE (GST Inclusive):
Members $ 160, Non-Members $ 220
Includes pre-reading, Zoom workshops and materials
Your Facilitator: Richard Duncan

Effective Strategic Planning
The Centre For Social Purpose invites sector leaders to a modular “Effective Strategic Planning Workshop” to strengthen their strategic thinking skills and apply these tools to improve their own Strategic Plan.
The workshop will be delivered over three Zoom sessions – each of three hours duration.
TOPICS COVERED:
Strategy Supporting Mission mindset
- An intentional response to sector changes
- Capitalising on opportunities as governments diversify risk
For-Profit vs. For-Purpose strategic planning
- Managing tension between purpose and profit drivers
Does Your Strategic Plan support your mission
- Strategy Gap
- Stretch & Stick Syndrome
Strategic Planning Building Blocks
- Key drivers: Funding, Values, Services, Market Engagement
Building your SWOT
- Key elements: Using SWOT to craft strategy
Creating Strategic Goals & Metrics
- Balancing Impact / Effort
- Identifying metrics to measure progress
Building a Succinct Strategic Plan
- Working with your Board
- Part of your operating rhythm
- An integrated plan to future proof your organisation
Panel Discussion – CEO Guest Speakers:
- Guide Dogs: Dale Cleaver (CEO)
- Sydney Children’s Hospital Foundation: Nicola Stokes (CEO)
WHEN:
Participants complete pre-reading and attend three Zoom sessions – each of 3 hours duration:
Thursday, 29th October (9.00 a.m – Noon, Sydney time)
Thursday, 12th November (9.00 a.m – Noon, Sydney time)
Thursday, 26th November (9.00 a.m – Noon, Sydney time)
FEE (GST inclusive):
Members $ 330, Non-Members $ 440
Includes pre-reading, Zoom workshops and materials
Your Facilitator: Keith Martin

Effective CRM Implementation
However, implementing CRM, and embedding a new system into business as usual, can be a challenge.
This workshop will take you through the fundamentals of successful CRM projects for our sector and provide you with practical insights and tools to plan and implement the CRM that’s fit for your purpose.
The workshop will be delivered over three Zoom sessions – each of 2 ½ hours duration.
TOPICS COVERED:
CRM in our Sector
- Why is it important – Benefits
- Impact of not getting it right
What CRM means to you
- Who are your stakeholders
- Developing your CRM vision
Key Success Factors
- Typical challenges & pitfalls
- Where to focus your energy
Creating a CRM road map
- Implementation stages & activities
- Planning beyond the go-live date
CRM implementation
- Key issues – project team, data cleansing & migration, user training
Embedding behaviour change
- How to ensure people use CRM
Panel Discussion – Sector Leaders including
- Mission Australia (Marion Bennett: Executive – Practice, Quality and Performance)
- Interrelate (Graeme O’Connor: Head of Corporate Services)
- Oxfam (Wyan Carter: previous Head of CRM and Marketing Systems)
WHEN:
Participants complete pre-reading and attend three Zoom sessions – each of 2 ½ hours duration.
Monday, 7th September (9.00 – 11.30 a.m)
Thursday, 10th September (9.00 – 11.30 a.m)
Thursday, 17th September (9.00 – 11.30 a.m)
FEE (GST inclusive):
Members $ 330, Non-Members $ 440
Includes pre-reading, Zoom workshops and materials
Your Facilitator: Angeline Veeneman
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